Welcome to Placer

Every county has a story, this is ours.
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About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

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Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

Click on town and
explore its features
map
  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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Nestled in the foothills of the Sierra Mountains on 13 lush acres, @hillenbrandfarmhaus not only offers rich brews, but a smashin’ ambience 🍻

Their offerings include a kickin’ kombeercha called “Pineapple Express” and a refreshing Mexicali Lager; their live music shows draw a crowd every single weekend; and their idyllic grounds offer a getaway that’s hard to rival.

Visit today, snap a photo, & don’t forget to tag #VisitPlacer

🎥 @macsandersphotovideo

#visitcalifornia #visitgoldcountry #farmhausbrewery #brewery #newcastleca #newcastlecalifornia #supportlocalbiz #shoplocal #shopplacer #smallbiz #craftbeer #hops #barley #family #friends #fun #livemusic #weekend #food #travel #daytrip #vacation #unwind #relax

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Nestled in the foothills of the Sierra Mountains on 13 lush acres, @hillenbrandfarmhaus not only offers rich brews, but a smashin’ ambience 🍻 Their offerings include a kickin’ kombeercha called “Pineapple Express” and a refreshing Mexicali Lager; their live music shows draw a crowd every single weekend; and their idyllic grounds offer a getaway that’s hard to rival. Visit today, snap a photo, & don’t forget to tag #VisitPlacer 🎥 @macsandersphotovideo #visitcalifornia #visitgoldcountry #farmhausbrewery #brewery #newcastleca #newcastlecalifornia #supportlocalbiz #shoplocal #shopplacer #smallbiz #craftbeer #hops #barley #family #friends #fun #livemusic #weekend #food #travel #daytrip #vacation #unwind #relax

Sip, Sip, Hooray! The Placer Wine & Ale Trail Summer Passport is back! 🍷🍺

Starting May 16th, unlock over $150 in exclusive specials and discounts at local wineries and craft breweries across the region for only $50! From vineyard views to patio pours, this passport is your ticket to savoring life at its peak…one sip at a time.

Placer County’s Wine & Ale Trail tasting adventures is perfect for:
✔️ Date days
✔️ Weekend escapes
✔️ Bucket list summer goals

Passports are available for purchase now! 🎟️ Plan your trail, grab a friend, and let the sipping begin!

Drone 🎥: @macsandersphotovideo

#visitplacer #lifeatitspeak #sipsandsuds #placerwinetrail #placeraletrail #californiawineries #craftbeerlife #sierrafoothillswine #summerinplacer

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Sip, Sip, Hooray! The Placer Wine & Ale Trail Summer Passport is back! 🍷🍺 Starting May 16th, unlock over $150 in exclusive specials and discounts at local wineries and craft breweries across the region for only $50! From vineyard views to patio pours, this passport is your ticket to savoring life at its peak…one sip at a time. Placer County’s Wine & Ale Trail tasting adventures is perfect for: ✔️ Date days ✔️ Weekend escapes ✔️ Bucket list summer goals Passports are available for purchase now! 🎟️ Plan your trail, grab a friend, and let the sipping begin! Drone 🎥: @macsandersphotovideo #visitplacer #lifeatitspeak #sipsandsuds #placerwinetrail #placeraletrail #californiawineries #craftbeerlife #sierrafoothillswine #summerinplacer

🇲🇽🎶 Celebrate Cinco de Mayo in Placer County!

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This May, we`re bringing the color, culture, and community spirit to life with two vibrant, family-friendly celebrations—both free to attend!
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🌟 Lincoln | Sunday, May 4, 2025 • 3–7:30pm Join us at Beermans Plaza in Downtown Lincoln for an unforgettable afternoon of folkloric dancers, an Aztec blessing ceremony, artisan vendors, food trucks, and festive drinks.

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🌟 Auburn | Monday, May 5, 2025 • 5–8pm Old Town Auburn will be alive with dancing horses, folkloric dancers (pictured here!), piñatas, face painting, delicious bites, and music that’ll have you swaying in the street. Whether you`re a local or just visiting, this is your invitation to celebrate culture, heritage, and community…Placer County style! 💃🌮✨ Mark your calendars and bring the whole family!

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📸 Photo Credit: @garmanmultimedia
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#VisitPlacer #CincoDeMayoInPlacer #PlacerCountyEvents #OldTownAuburn #DowntownLincolnCA #FamilyFun #CommunityCelebration #CincoDeMayo
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🇲🇽🎶 Celebrate Cinco de Mayo in Placer County! . This May, we're bringing the color, culture, and community spirit to life with two vibrant, family-friendly celebrations—both free to attend! . 🌟 Lincoln | Sunday, May 4, 2025 • 3–7:30pm Join us at Beermans Plaza in Downtown Lincoln for an unforgettable afternoon of folkloric dancers, an Aztec blessing ceremony, artisan vendors, food trucks, and festive drinks. . 🌟 Auburn | Monday, May 5, 2025 • 5–8pm Old Town Auburn will be alive with dancing horses, folkloric dancers (pictured here!), piñatas, face painting, delicious bites, and music that’ll have you swaying in the street. Whether you're a local or just visiting, this is your invitation to celebrate culture, heritage, and community…Placer County style! 💃🌮✨ Mark your calendars and bring the whole family! . 📸 Photo Credit: @garmanmultimedia . #VisitPlacer #CincoDeMayoInPlacer #PlacerCountyEvents #OldTownAuburn #DowntownLincolnCA #FamilyFun #CommunityCelebration #CincoDeMayo .

🌸 Spring is for gathering with loved ones in the rolling hills of Lincoln, California. Visit @fowlerranchca Brewery - hit up their Sunday Farmer’s Market, stop by for a gourmet fixin’ at one of their food trucks, sip on one of their twelve local craft beers, & listen to live music in a lovely rustic farm ambience.
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📸 @heirloomphotographybyanne
📸 @leftcoastmarketing @fowlerranchca
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#visitplacer #visitcalifornia #visitgoldcountry #lincolnca #lincolncalifornia #farm #farmbrewery #brewery #daytrip #daytriptuesday #weekendplans #vacationplans #springtime #spring #springsips #sips #food #travel #family #friends #fun #lincolnhills #april #may
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🌸 Spring is for gathering with loved ones in the rolling hills of Lincoln, California. Visit @fowlerranchca Brewery - hit up their Sunday Farmer’s Market, stop by for a gourmet fixin’ at one of their food trucks, sip on one of their twelve local craft beers, & listen to live music in a lovely rustic farm ambience. . 📸 @heirloomphotographybyanne 📸 @leftcoastmarketing @fowlerranchca . #visitplacer #visitcalifornia #visitgoldcountry #lincolnca #lincolncalifornia #farm #farmbrewery #brewery #daytrip #daytriptuesday #weekendplans #vacationplans #springtime #spring #springsips #sips #food #travel #family #friends #fun #lincolnhills #april #may .

Springtime is glorious here in Placer County, and we’re continuously in awe of the sunshine-filled state flower: the California Poppy! 🌼

Share with us your favorite spring photos for a chance to be featured on our feed! Tag us @visitplacer and use our hashtag #VisitPlacer

📸 @danielberlant

#visitplacer #visitcalifornia #visitgoldcountry #endurancerun #canyons #canyonsenduranceruns #wsergoldenticket #wserqualifier #sport #endurance #spring #april #event #placercounty #foresthillca #shop #sip #supportlocal #americanriver #americanrivercanyon

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Springtime is glorious here in Placer County, and we’re continuously in awe of the sunshine-filled state flower: the California Poppy! 🌼 Share with us your favorite spring photos for a chance to be featured on our feed! Tag us @visitplacer and use our hashtag #VisitPlacer 📸 @danielberlant #visitplacer #visitcalifornia #visitgoldcountry #endurancerun #canyons #canyonsenduranceruns #wsergoldenticket #wserqualifier #sport #endurance #spring #april #event #placercounty #foresthillca #shop #sip #supportlocal #americanriver #americanrivercanyon

🌱 Lupines steal the show this season here in Placer County! We encourage everyone to appreciate the beauty of California Native Wildflowers by #StayingOnTrail

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PC: @stevebhansen does it again - just look at that epic sunset over Folsom Lake!

#SupportLocalArtists
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#visitplacer #visitcalifornia #visitgoldcountry #lupines #bloom #spring #april #may #sunset #californiawildflowers #cnps #folsomlake #granitebayca #granitebaycalifornia #folsomlakeshorline #nature #optoutside #stayontrail #dontdoomthebloom #packinpackout #trave #explore #memories #wildernesswednesdays #wildwednesdays
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🌱 Lupines steal the show this season here in Placer County! We encourage everyone to appreciate the beauty of California Native Wildflowers by #StayingOnTrail . PC: @stevebhansen does it again - just look at that epic sunset over Folsom Lake! #SupportLocalArtists . #visitplacer #visitcalifornia #visitgoldcountry #lupines #bloom #spring #april #may #sunset #californiawildflowers #cnps #folsomlake #granitebayca #granitebaycalifornia #folsomlakeshorline #nature #optoutside #stayontrail #dontdoomthebloom #packinpackout #trave #explore #memories #wildernesswednesdays #wildwednesdays .

🌸🛍 What better way to welcome springtime than by celebrating our region’s rad makers? Supporting Small Businesses like @salted_earth_ceramics means investing in a vibrant & diverse community. Shop around the gorgeous historic towns of Placer County! #ShopPlacer
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#visitplacer #visitcalifornia #visitgoldcountry #supportlocal #shoplocal #shopplacer #oldtownauburnca #auburnca #auburncalifornia #placercounty #shop #travel #daytrip #historictown #womanowned #womenoperated #shopsmall
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🌸🛍 What better way to welcome springtime than by celebrating our region’s rad makers? Supporting Small Businesses like @salted_earth_ceramics means investing in a vibrant & diverse community. Shop around the gorgeous historic towns of Placer County! #ShopPlacer . #visitplacer #visitcalifornia #visitgoldcountry #supportlocal #shoplocal #shopplacer #oldtownauburnca #auburnca #auburncalifornia #placercounty #shop #travel #daytrip #historictown #womanowned #womenoperated #shopsmall .

🌱We are excited to announce the resurgence of PlacerGROWN under the Visit Placer banner! Enjoy PART TWO of our short video featuring a few Placer County farmers. The PlacerGROWN mission is “to connect Placer County’s residents and visitors with the local family farmers, ranchers and vintners whose passion is to produce the finest fruits, vegetables, meats and other agricultural products the region has to offer." We look forward to continuing that legacy!
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Featuring:
@ntcfarm
@dirtybootsfloral
& Joanne Neft!
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📸🎵 @ashlaycatalina @macsandersphotovideo @kelsyterry
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#placergrown #placerag #placercounty #placercountyfarms #visitplacer #visitcalifornia

#visitgoldcountry #ntc #dirtybootsfloral #flowers #vegetables #fruit #food #supportlocalag #ag

#supportlocalfarmers #supportlocal #localfruit #localgrowers #supportlocaleconomy #shortdoc
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🌱We are excited to announce the resurgence of PlacerGROWN under the Visit Placer banner! Enjoy PART TWO of our short video featuring a few Placer County farmers. The PlacerGROWN mission is “to connect Placer County’s residents and visitors with the local family farmers, ranchers and vintners whose passion is to produce the finest fruits, vegetables, meats and other agricultural products the region has to offer." We look forward to continuing that legacy! . Featuring: @ntcfarm @dirtybootsfloral & Joanne Neft! . 📸🎵 @ashlaycatalina @macsandersphotovideo @kelsyterry . #placergrown #placerag #placercounty #placercountyfarms #visitplacer #visitcalifornia #visitgoldcountry #ntc #dirtybootsfloral #flowers #vegetables #fruit #food #supportlocalag #ag #supportlocalfarmers #supportlocal #localfruit #localgrowers #supportlocaleconomy #shortdoc .