Welcome to Placer
Every county has a story, this is ours.
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About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

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Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

Click on town and
explore its features
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  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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Share your #VisitPlacer Experience

🍁Let`s talk about Fall Equinox. Did you know that on the day of an equinox, daytime and nighttime are of equal duration all over the planet? This only happens twice per year (Spring and Fall), but Pumpkin Spice & Haunted Hop Fields only happen once per year... What are you most looking forward to this Fall? Comment below! 🍂🎃🍃
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📸 @rodolfotografo
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#visitcalifornia #visitgoldcountry #visitplacer #weimarca #fall #autumn #fallequinox #equinox #equalnights #pumpkinspice #andeverythingnice #haunted #spookyseason #september #october #perfectweather #placercounty #magic
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🍁Let's talk about Fall Equinox. Did you know that on the day of an equinox, daytime and nighttime are of equal duration all over the planet? This only happens twice per year (Spring and Fall), but Pumpkin Spice & Haunted Hop Fields only happen once per year... What are you most looking forward to this Fall? Comment below! 🍂🎃🍃 . . . 📸 @rodolfotografo . . . #visitcalifornia #visitgoldcountry #visitplacer #weimarca #fall #autumn #fallequinox #equinox #equalnights #pumpkinspice #andeverythingnice #haunted #spookyseason #september #october #perfectweather #placercounty #magic . . .

Do you love Nature? Come celebrate Placer County`s abundance of wild spaces by joining @auburnsra in the American River Clean-Up next Saturday, September 23rd from 8:00 am - 12:00 pm. There will be a cool fossil display from @official_parc and the Canyon Keepers as well as a presentation on water safety with State Park lifeguards.
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📷 @holoholoyolo
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#visitcalifornia #visitgoldcountry #exploreauburnca #auburnca #auburnsra #placercounty #northfork #northforkamerican #americanriver #nature #thegreatoutdoors #cleanup #community #parc #protectamericanrivercanyons #family #friends #fun
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Do you love Nature? Come celebrate Placer County's abundance of wild spaces by joining @auburnsra in the American River Clean-Up next Saturday, September 23rd from 8:00 am - 12:00 pm. There will be a cool fossil display from @official_parc and the Canyon Keepers as well as a presentation on water safety with State Park lifeguards. . . . 📷 @holoholoyolo . . . #visitcalifornia #visitgoldcountry #exploreauburnca #auburnca #auburnsra #placercounty #northfork #northforkamerican #americanriver #nature #thegreatoutdoors #cleanup #community #parc #protectamericanrivercanyons #family #friends #fun . . .

🌼🚘 The last Auburn Cruise Night of the Summer is tomorrow! Are you ready for it?
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What: Vintage Cars, Music, Food, Entertainment
Where: Lincoln Way, Downtown Auburn, CA
When: Friday, September 8th, 2023 (5pm - 8pm)
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📸 @ashlaymacgurn & @macsandersphotovideo
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#visitcalifornia #visitgoldcountry #visitplacer #auburnca #exploreauburnca #vintage #event #downtownauburn #summer #fun #family #friends #entertainment #travel #food #music #auburnwinds #visittoday #local #placercounty
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🌼🚘 The last Auburn Cruise Night of the Summer is tomorrow! Are you ready for it? . . . What: Vintage Cars, Music, Food, Entertainment Where: Lincoln Way, Downtown Auburn, CA When: Friday, September 8th, 2023 (5pm - 8pm) . . . 📸 @ashlaymacgurn & @macsandersphotovideo . . . #visitcalifornia #visitgoldcountry #visitplacer #auburnca #exploreauburnca #vintage #event #downtownauburn #summer #fun #family #friends #entertainment #travel #food #music #auburnwinds #visittoday #local #placercounty . . .

As the rain kisses the ground this Labor Day Weekend, wildflowers paint Placer County`s lush, alpine meadows. We spy with our little eyes: Scarlet Paintbrush. What else do you see? Leave a comment below if you know the names of any of the California native wildflowers depicted here!
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📷 @grantkaye and @palisadestahoe
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#visitplacer #placercounty #visitcalifornia #visitgoldcountry #californiawelcomecenters #nature #native #wildflowers #rain #alpine #meadow #highcamp #palisadestahoe #tahoeca #laketahoca #highaltitude #latesummer #summer #summerrain #thegreatoutdoors #recreateresponsibly #stayontrail
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As the rain kisses the ground this Labor Day Weekend, wildflowers paint Placer County's lush, alpine meadows. We spy with our little eyes: Scarlet Paintbrush. What else do you see? Leave a comment below if you know the names of any of the California native wildflowers depicted here! . . . 📷 @grantkaye and @palisadestahoe . . . #visitplacer #placercounty #visitcalifornia #visitgoldcountry #californiawelcomecenters #nature #native #wildflowers #rain #alpine #meadow #highcamp #palisadestahoe #tahoeca #laketahoca #highaltitude #latesummer #summer #summerrain #thegreatoutdoors #recreateresponsibly #stayontrail . . .

🎈Summers in Placer County are pure magic because of annual events like this one! The Lincoln Regional Airport Open House Event last Saturday was a rad vintage party filled with hot air balloon rides, a delectable pancake breakfast, and WWII airplanes! Put it on your calendar for next year, as you won`t want to miss it!
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📸 @macsandersphotovideo & @ashlaymacgurn
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#VisitPlacer #VisitCalifornia #VisitGoldCountry #LincolnCa #PlacerCounty #LincolnAir #Aviation #HotAirBalloon #Summer #SummerFun #Vintage #Family #Friends #Fun #Annual #Event #HotRods #PancakeBreakfast
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🎈Summers in Placer County are pure magic because of annual events like this one! The Lincoln Regional Airport Open House Event last Saturday was a rad vintage party filled with hot air balloon rides, a delectable pancake breakfast, and WWII airplanes! Put it on your calendar for next year, as you won't want to miss it! . . . 📸 @macsandersphotovideo & @ashlaymacgurn . . . #VisitPlacer #VisitCalifornia #VisitGoldCountry #LincolnCa #PlacerCounty #LincolnAir #Aviation #HotAirBalloon #Summer #SummerFun #Vintage #Family #Friends #Fun #Annual #Event #HotRods #PancakeBreakfast . . .

We have one more magical month of summer left here in Placer County - How do you plan on enjoying it?
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📸 @ca.love.fornia
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#visitplacer #visitgoldcountry #visitcalifornia #californiawelcomecenters #lakes #rivers #travel #explore #summer #august #september #protectamericanrivercanyons #thegreatoutdoors #placercounty #altaca #visitaltaca #swimming #summerfun #summerplay #recreateresponsibly #packinpackout #leavenotrace
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We have one more magical month of summer left here in Placer County - How do you plan on enjoying it? . . . 📸 @ca.love.fornia . . . #visitplacer #visitgoldcountry #visitcalifornia #californiawelcomecenters #lakes #rivers #travel #explore #summer #august #september #protectamericanrivercanyons #thegreatoutdoors #placercounty #altaca #visitaltaca #swimming #summerfun #summerplay #recreateresponsibly #packinpackout #leavenotrace . . .

🌱 Have you seen these cuties zipping around lately? They`re called the White-Lined Sphinx Moth, and they are so big you might mistake them for Hummingbirds! How neat they are sipping nectar from these gorgeous wildflowers! We love our local pollinators. 💕
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📸 @glennleerobinson <--- 😊👍🏻 Check out his page! He captures the beauty of this diverse state & its many habitats!
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#visitplacer #visitcalifornia #visitgoldcountry #placercounty #parc #protectamericanrivercanyons #ecotourism #nativespecies #wildflowers #protectpollinators #nature #thegreatoutdoors #itsabugslife #californiawelcomecenters #californianative #moth #hummingbird

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🌱 Have you seen these cuties zipping around lately? They're called the White-Lined Sphinx Moth, and they are so big you might mistake them for Hummingbirds! How neat they are sipping nectar from these gorgeous wildflowers! We love our local pollinators. 💕 . . . 📸 @glennleerobinson <--- 😊👍🏻 Check out his page! He captures the beauty of this diverse state & its many habitats! . . . #visitplacer #visitcalifornia #visitgoldcountry #placercounty #parc #protectamericanrivercanyons #ecotourism #nativespecies #wildflowers #protectpollinators #nature #thegreatoutdoors #itsabugslife #californiawelcomecenters #californianative #moth #hummingbird

🌱Sundays are for connecting with loved ones in beautiful places. Leave a comment below about your favorite Sunday spot or activity!
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⛈PSA: There is a Tropical Storm headed towards Southern California. For those in Placer County (Northern California), know that we are safe, but still be on alert. Check weather & road conditions before heading out.
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📸 @ambermoonphoto_
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#visitplacer #visitcalifornia #visitgoldcountry #sundayfunday #sundays #outdoors #indoors #trails #meadows #creeks #family #friends #qualitytime #qualityoflife #californiadreamin #placercounty #californiawelcomecenters #recreateresponsibly #besafe #stormapproaching
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🌱Sundays are for connecting with loved ones in beautiful places. Leave a comment below about your favorite Sunday spot or activity! . ⛈PSA: There is a Tropical Storm headed towards Southern California. For those in Placer County (Northern California), know that we are safe, but still be on alert. Check weather & road conditions before heading out. . . . 📸 @ambermoonphoto_ . . . #visitplacer #visitcalifornia #visitgoldcountry #sundayfunday #sundays #outdoors #indoors #trails #meadows #creeks #family #friends #qualitytime #qualityoflife #californiadreamin #placercounty #californiawelcomecenters #recreateresponsibly #besafe #stormapproaching . . .

Friday nights are filled with neon lights and delicious, locally crafted food and brews. Leave a comment below if you have a favorite Friday night dinner spot in Placer County!
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📸 @elp_with_a_camera
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#visitplacer #visitcalifornia #thecaliforniaclub #visitgoldcountry #nightlife #neonsign #auburnca #exploreauburnca #food #travel #family #friends #fridaynights #placercounty #longexposure #nightphotography #local
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Friday nights are filled with neon lights and delicious, locally crafted food and brews. Leave a comment below if you have a favorite Friday night dinner spot in Placer County! . . . 📸 @elp_with_a_camera . . . #visitplacer #visitcalifornia #thecaliforniaclub #visitgoldcountry #nightlife #neonsign #auburnca #exploreauburnca #food #travel #family #friends #fridaynights #placercounty #longexposure #nightphotography #local . . .