We are the Placer County Visitors Bureau & California Welcome Center, Auburn. Let us be your guide to Placer County, spreading from the Majestic Gold Country to the High Sierras
The Placer County Visitors Bureau and California Welcome Center, Auburn, offers a variety of tourist information and maps and is located in downtown Auburn.
Don't expect one day to be like another in distinctive Placer County.
Placer County is a continent within a county because of its diverse landscape, fascinating history, and wealth of activities. The County is divided into three geographically distinct areas: The Valley (Roseville, Rocklin and Lincoln); The Gold Country (Loomis to Dutch Flat); and the High Sierra (Alta to Lake Tahoe) - all offering numerous recreational and cultural heritage opportunities.
Don't expect one day to be like another in distinctive Placer County. Located in beautiful Northern California, 132 miles northeast of San Francisco and 100 miles west of Reno, Placer County boasts of things to see from The Valley to The Gold Country to The High Sierras. Allow the past to catch up with you as you visit our many antique shops and unique museums. Take a drive through our rich agricultural lands refresh and revitalize you. Feel pride in our heritage as you attend one of our fine festivals. Seek the quiet serenity of nature on one of our many wilderness peaks, or the thrill of a lifetime as you ski down the slopes of Lake Tahoe.
Outdoor enthusiasts thrill at the county's abundance of year-round recreational activities, while others marvel at the array of galleries, theaters, musical and festival events. Shoppers love the large selection of boutiques, specialty shops and farmer's markets. Everyone enjoys the variety of restaurant choices from fine cuisine to family style dining, and a range of lodging and accommodations from the luxurious to the quaint and romantic.
Whether you come for lunch or a lifetime, we invite you to visit and discover Placer County for yourself.
1103 High St., Auburn, CA 95603
Phone: 530 887-2111
Toll Free: 866 752-2371
Fax: 530 887-2134