Welcome to Placer

Every county has a story, this is ours.

About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

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Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

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explore its features
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  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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Share your #VisitPlacer Experience

There’s a fresh new face in Downtown Auburn’s culinary scene 🍽️🧡

NOW OPEN: The Hillmont, a restored 1940s gem on the corner of Lincoln Way and High Street, is serving up elevated comfort food, handcrafted cocktails, and all the small-town charm we love and adore here in Placer County!

Chef Ashley Strickler brings bold, approachable flavors to the table (think glazed flat iron steak, crisped carnaroli, and reimagined classics made to share). Cocktails by Drew Garrison even give a wink to the building’s former life as Mickey’s Boots. Literally, everything is alllll in the details 💫

Brought to life by Auburn locals Jordan and Melinda Minyard (of The Pour Choice + Remedy Supply Co.), The Hillmont is a place to gather, sip, savor, and stay awhile…

SAVE this spot, you’re going to want to remember it for your next date night, girls night, or weekend wander!

🎥: @moonandmusemedia

#VisitPlacer #LifeAtItsPeak #DowntownAuburn #PlacerEats #TheHillmont #AuburnCalifornia

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Open post by visitplacer with ID 18049412861540703
There’s a fresh new face in Downtown Auburn’s culinary scene 🍽️🧡 NOW OPEN: The Hillmont, a restored 1940s gem on the corner of Lincoln Way and High Street, is serving up elevated comfort food, handcrafted cocktails, and all the small-town charm we love and adore here in Placer County! Chef Ashley Strickler brings bold, approachable flavors to the table (think glazed flat iron steak, crisped carnaroli, and reimagined classics made to share). Cocktails by Drew Garrison even give a wink to the building’s former life as Mickey’s Boots. Literally, everything is alllll in the details 💫 Brought to life by Auburn locals Jordan and Melinda Minyard (of The Pour Choice + Remedy Supply Co.), The Hillmont is a place to gather, sip, savor, and stay awhile… SAVE this spot, you’re going to want to remember it for your next date night, girls night, or weekend wander! 🎥: @moonandmusemedia #VisitPlacer #LifeAtItsPeak #DowntownAuburn #PlacerEats #TheHillmont #AuburnCalifornia

We love seeing where the road takes you…This hidden swing feels like something out of a postcard! With sunset views, fresh mountain air, and that golden glow, this picture is absolute proof that the best road trip stops are the ones you weren’t even looking for ✨

📍 Near Donner Lake
📸: @carlssbarkely

#VisitPlacer #LifeAtItsPeak #DonnerLake #RoadTrips #ScenicStops #SummerMemories

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Open post by visitplacer with ID 18106269412553265
We love seeing where the road takes you…This hidden swing feels like something out of a postcard! With sunset views, fresh mountain air, and that golden glow, this picture is absolute proof that the best road trip stops are the ones you weren’t even looking for ✨ 📍 Near Donner Lake 📸: @carlssbarkely #VisitPlacer #LifeAtItsPeak #DonnerLake #RoadTrips #ScenicStops #SummerMemories

👢It’s Cowboy/Cowgirl Summer here in Placer County, California, which means refueling at @redspizzarocklin with a hard rootbeer float or a cold draft beer & a wood-fired pizza loaded with unique toppings. Veteran-owned & family-operated, this small biz welcomes all hungry folks looking to rest their spurs & dig into some “pie”. 🍕

📍 6696 Lonetree Blvd, Unit 100
Rocklin, CA 95765

📸 @redspizzarocklin
#VisitPlacer #LifeAtItsPeak #PlacerCounty #VisitCalifornia #FoodieFriday #Pizza #WoodFired #VeteranOwned #Artisan #LocalDraftBeer #LocalWine #FamilyOperated #Za #Pie #PetFriendlyPatio

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Open post by visitplacer with ID 18128701948444505
👢It’s Cowboy/Cowgirl Summer here in Placer County, California, which means refueling at @redspizzarocklin with a hard rootbeer float or a cold draft beer & a wood-fired pizza loaded with unique toppings. Veteran-owned & family-operated, this small biz welcomes all hungry folks looking to rest their spurs & dig into some “pie”. 🍕 📍 6696 Lonetree Blvd, Unit 100 Rocklin, CA 95765 📸 @redspizzarocklin #VisitPlacer #LifeAtItsPeak #PlacerCounty #VisitCalifornia #FoodieFriday #Pizza #WoodFired #VeteranOwned #Artisan #LocalDraftBeer #LocalWine #FamilyOperated #Za #Pie #PetFriendlyPatio

And just like that… It’s “Where To?” Wednesday!
Sky-high views. Lake-blue vibes. Endless ways to play 🏔️

Ride the aerial tram at Palisades Tahoe, swing for a hole-in-one at Base Camp, wander the shops of Tahoe City, toast a local brew at Tahoe Tap Haus, and paddle the clear waters of Kings Beach 🌊🍻
Lake Tahoe adventures are calling. Will you answer?

📸 @moonandmusemedia

#VisitPlacer #LifeAtItsPeak #PlacerCounty #LakeTahoe #PalisadesTahoe #TahoeCity #KingsBeach #DayTrip #Paddleboarding #VisitCalifornia #VisitGoldCountry

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Open post by visitplacer with ID 18127235221456333
And just like that… It’s “Where To?” Wednesday! Sky-high views. Lake-blue vibes. Endless ways to play 🏔️ Ride the aerial tram at Palisades Tahoe, swing for a hole-in-one at Base Camp, wander the shops of Tahoe City, toast a local brew at Tahoe Tap Haus, and paddle the clear waters of Kings Beach 🌊🍻 Lake Tahoe adventures are calling. Will you answer? 📸 @moonandmusemedia #VisitPlacer #LifeAtItsPeak #PlacerCounty #LakeTahoe #PalisadesTahoe #TahoeCity #KingsBeach #DayTrip #Paddleboarding #VisitCalifornia #VisitGoldCountry

From crisp IPAs at Moonraker to classic ales at Auburn Alehouse, Auburn’s craft beer scene is hoppin’ 🍻 (and it’s just one sip of the adventures waiting across Placer County)

The Sips & Suds Passport is your golden ticket to half-off tasting flights and a stamp-collecting quest through our local breweries. Think of it as your roadmap to the perfect day trip (or two). Round up your beer-loving crew, map your route, and remember: pace yourself, hydrate, and always adventure responsibly.

→ Grab your passport and let the good times pour at PlacerWine.com!

#VisitPlacer #LifeAtItsPeak #SipsandSuds #DayTrip #VisitCalifornia #PlacerWineAndAle #ExploreAuburn #CraftBeer

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Open post by visitplacer with ID 17941303068039931
From crisp IPAs at Moonraker to classic ales at Auburn Alehouse, Auburn’s craft beer scene is hoppin’ 🍻 (and it’s just one sip of the adventures waiting across Placer County) The Sips & Suds Passport is your golden ticket to half-off tasting flights and a stamp-collecting quest through our local breweries. Think of it as your roadmap to the perfect day trip (or two). Round up your beer-loving crew, map your route, and remember: pace yourself, hydrate, and always adventure responsibly. → Grab your passport and let the good times pour at PlacerWine.com! #VisitPlacer #LifeAtItsPeak #SipsandSuds #DayTrip #VisitCalifornia #PlacerWineAndAle #ExploreAuburn #CraftBeer

This is what Life At Its Peak feels like to us: golden sunsets melting over Lake Tahoe, crisp mountain air that makes you feel alive, and those unforgettable moments with your favorite adventure buddy! 🐶 ⛰️

We’d love to see what YOUR peak moments look like in Placer County. Post your photos and tag us with #VisitPlacer and #LifeAtItsPeak so we can share in the magic!

📸: @eunder_wood

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Open post by visitplacer with ID 18142934179401575
This is what Life At Its Peak feels like to us: golden sunsets melting over Lake Tahoe, crisp mountain air that makes you feel alive, and those unforgettable moments with your favorite adventure buddy! 🐶 ⛰️ We’d love to see what YOUR peak moments look like in Placer County. Post your photos and tag us with #VisitPlacer and #LifeAtItsPeak so we can share in the magic! 📸: @eunder_wood

One of the things we love most about Placer County is how our communities come together…neighbors gathering, music playing, kids waving at parades, and fireworks lighting up the summer sky.

If you’re planning to join in the 4th of July festivities, here’s where you’ll find events happening this week:

Auburn
✨ Parade at 10am downtown
🎉 Street festival in the Square afterward
🎆 Fireworks at Gold Country Fairgrounds at dusk

Colfax (July 3rd)
🎡 Community festival & fireworks from 3–10pm

Lincoln
✨ Parade at 9am

Loomis
✨ Parade at 8:30am

Roseville
✨ Parade at 8:30am
🎆 Fireworks at The Grounds at 9:15pm

Tahoe (July 4th fireworks shows)
🎆 Incline Village at 9:30pm
🎆 Tahoe City at 9:30pm
🎆 Truckee at 9:30pm
🎆 South Lake Tahoe at 9:45pm

Truckee
✨ Parade 10am-1pm

However you choose to spend your day, we hope it’s full of laughter, connection, and memories made with people you care about.

✨ A gentle reminder: Please enjoy safe and legal fireworks only in permitted areas. In Auburn and many rural parts of Placer County, personal fireworks aren’t allowed. Let’s help protect our communities and beautiful landscapes for everyone.

We’d love to see how you’re celebrating! Share your moments with us using the #VisitPlacer and #LifeAtItsPeak hashtags!

🎥 @missbrittanydanielle

#CommunityVibes #SummerFun #PlacerCounty #SummerCelebrations #SmallTownCharm #NorCalEvents

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Open post by visitplacer with ID 18079194475846766
One of the things we love most about Placer County is how our communities come together…neighbors gathering, music playing, kids waving at parades, and fireworks lighting up the summer sky. If you’re planning to join in the 4th of July festivities, here’s where you’ll find events happening this week: Auburn ✨ Parade at 10am downtown 🎉 Street festival in the Square afterward 🎆 Fireworks at Gold Country Fairgrounds at dusk Colfax (July 3rd) 🎡 Community festival & fireworks from 3–10pm Lincoln ✨ Parade at 9am Loomis ✨ Parade at 8:30am Roseville ✨ Parade at 8:30am 🎆 Fireworks at The Grounds at 9:15pm Tahoe (July 4th fireworks shows) 🎆 Incline Village at 9:30pm 🎆 Tahoe City at 9:30pm 🎆 Truckee at 9:30pm 🎆 South Lake Tahoe at 9:45pm Truckee ✨ Parade 10am-1pm However you choose to spend your day, we hope it’s full of laughter, connection, and memories made with people you care about. ✨ A gentle reminder: Please enjoy safe and legal fireworks only in permitted areas. In Auburn and many rural parts of Placer County, personal fireworks aren’t allowed. Let’s help protect our communities and beautiful landscapes for everyone. We’d love to see how you’re celebrating! Share your moments with us using the #VisitPlacer and #LifeAtItsPeak hashtags! 🎥 @missbrittanydanielle #CommunityVibes #SummerFun #PlacerCounty #SummerCelebrations #SmallTownCharm #NorCalEvents